The Free People VM @ NYC Store

On Tuesday evening as we were walking down 5th Avenue and enjoying the beautiful Rockefeller Christmas tree, we spotted The Free People store. This is a brand that I am not familiar with, and I am even unsure if they sell in the UK. Originally, it didn't appeal to me- it's style being relaxed and boho whereas I enjoy modern minimalist visual merchandising. However, as I walked through the two floor store, I started to appreciate the aesthetics and the little details.

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