Final Trend Booklet

Now this was a brief that I really enjoyed. With only a few weeks to complete I knew I had to completely submerse myself into the complicated world of Graphic design, so I spent hours flicking through magazines and scrolling through Pinterest boards. I worked for hours and hours at a time, being a perfectionist about grids and font (geek alert!!!).

My finished booklet is good. It's not perfect but it was my second ever project using InDesign and the last time I only used it for a basic layout. This time I tried to challenge myself by being inspired by other's designs and just giving it a go! I'm pleased that I spent hours moving things to only move them back another day. In yesterday's seminar we were told that we couldn't bleed the pages which basically screwed up my entire booklet. I didn't think much about it afterwards so when I printed the front and back pages do look silly being off centre, but it's something that I can consider for the next time. I'm also really pleased with the trends that I've chosen; three of them are really current trends that I have seen emerging, and the other (the changing face of beauty) is one that I predict to enter the fragrance advertising industry within the next year- it's been a popular trend throughout fashion campaigns and editorials so I would love to see the diversity carried through into the beauty industry.

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Today's seminar we shared our booklets amongst the class. We started by presenting to 5 others and I found this really interesting to see the thought and process behind each of the designs and content. We then had to pass on the 6 booklets to another table and this is where I didn't see the logic behind the activity- I think it would've been more beneficial for the table we were presenting to to choose the best 3. But in the process we got pro's and con's about our work.

My peer feedback;

Pros:

• "Consistent layout, page numbers and background colours"


• "Love the front cover imagery"


•  "Tag lines under title"

Cons:

• "Font is too big"


• "Trend not relevant to fragrance"


• "Spelling mistake"

My booklet wasn't chosen as one of the top 3 of my groups. I find the comments fair as yes, when I read over the booklet there was a minor typo however I think it's unfair to use "not relevant" about one of my trends. I'm guessing it was about the trend 'the changing face of beauty' but if they were to read the information then they would understand that it's a trend prediction. I didn't want to have 4 trends that everyone has found from searching current ads and made a conscious decision to do some trend forecasting. The prediction comes from the macro trend surrounding gender; androgyny and transgender models are big right now in the fashion industry too. A lot of thought went into my trend research- starting with macro trends- and I don't agree that that should've been a con about my booklet. Design is subjective and this is why I found the whole 'competition' aspect of this seminar a little tiring.

From the feedback and seminar I am going to adjust the type slightly to make it a touch smaller. I would've liked more feedback about the design of my booklet as I don't know how to improve it further.