Topshop Oxford Circus Store - New In!!

Whilst scrolling through my Instagram, amidst the hundreds of photos of various catwalks/models/bloggers (it's impossible to escape the harsh reality that i'm not in London for Fashion week), I came across this photo that Topshop had posted.

Now let me start by saying I like Topshop however I don't consider them to be particularly innovative. They're predictable in most of their styling and merchandising but this photo that they posted really caught my attention- I think it's bloody brilliant!!! As shoppers shop, they're presented with a digital window display of trends as they come directly off the catwalk with options that Topshop sell to fit this trend. The macro trends; FAST fashion and also technology are both applied here and work extremely in their favour. I love this idea- it makes the customer feel involved in fashion week as well as trusting Topshop in delivering an on-trend outfit.