Celebrity Endorsement

There's many reasons for why celebrities endorse products/brands and why brands choose those celebrities. Sometimes this can be a successful relationship however a lot of the time it's a bad pairing. This article on ID-VICE explains all about celebrity collaborations and why they work -it's definitely worth the read and helps back up Tim's lecture last week. Does celebrity endorsement kill a brand? Can collaborations be so temporary it's not worth it? The answer to both, yes. And boy is it sad.

I've created two pin boards on Pinterest. One celebrating great examples of celebrity endorsement and the other showing the worst. My favourite celebrity endorsement in Perfume of the moment is this:



The reason? It's genuine. A real Parisian in a classically French brand image. Clémence Poésy is a perfect brand match for Chloe.

My least favourite of the past few years?



Eva Mendes? Angel? She's known for her down-to-earth nature yet Thierry Mugler's scent Angel is known for it's sic-fi looking campaigns and simply-crazy styling. I don't see the connection and feel this would benefit from having a more unusual looking model.