I write this minutes after the Topshop Unique AW15 show has finished. I watch this show every year, not just because I love the wearability of the collections, but because it's streamed live on their website. This makes it accessible for everyone and allows their customers to feel involved and welcome to a show that they might not ever get to experience.
I started watching at 2.30pm where presenter Laura Jackson took the screen to get all the backstage information about the show. It's great to get to know the story behind the collection and even better for a fashion student like me who is hopefully going to experience the backstage madness in the future.
This year's show was in the Tate Britain, a beautiful backdrop with dramatic high ceilings and marble floors. I love the idea of the fashion and art worlds coming together quite literally as they influence each other more than you would think when picking up an item in the high street shops.
Laura spoke to Kate Phelan, Topshop's creative director and previous Vogue editor about the collection. I love Kate, she's an inspiration and really has done wonderful things at Topshop. She spoke about how the muse of the collection were all the models being British and how British models are traditionally unconventional- if that makes sense?! Talking about the casting of these models, they were described as refined, well-bred, expensive looking as if they'd just stepped out of boarding school, all British with a sense of heritage. When watching I could see the match, with porcelain skinned girls, stood tall and beautiful. The surprising thing that I found about the models was there was no Cara Delevigne, Jourdan Dunn or Kendall Jenner, instead they were sat front row along with Alexa Chung, Pixie Geldof, Ellie Goulding, Paloma Faith and Pixie Lott. This doesn't dis-please me as I think it's exciting to see new models take the Topshop runway this season.
The look of this season's models was enhanced with the beautiful make-up. It was described as fresh, beautiful and effortless. The makeup artists used cheek jelly to create glowing rosy cheeks and lips and used Topshop's freckle pencil to mimic natural freckles. The hair was also helping to create that Highlands to City look by mocking the windswept look.
Presenter Laura Jackson spoke to some of the Front-rower's (did I make that up?!) such as Emilia Fox, actress from Silent Witness who swears by wearing head-to-toe Topshop on and off screen. I agree with her that Topshop makes fashion affordable and accessible to women of all ages.
Sheena Sauvaine who's the co-ordinator of the show described how their aim this season was the democratise the runway by making it accessible to Topshop customers through social media. This is where the real-time advertising that I blogged about here comes into play. It's the way people want to shop in 2015; shop and buy now.
The actual collection I actually really loved. The beginning of the show opened with spotlights and the sound of violins. The re-occuring 70's trend was represented through polo necks with a glitter running through them, below the knee boots, beiges, velvet dungarees and plaid. My favourite outfit that I would personally wear from this part of the show was a pastel blue skirt suit in velvet. I liked the spin they put on the classic floral 70's print, they spaced out the flowers and made it more ditsy but used bold reds and blues and paired with classic 70's shapes.
The second part of the show was the more formal wear. The music changed into an upbeat song with lyrics. It had a more rock n roll feel about it, but still inspired by the 70's. New textures were brought in, bold PVC, Lace midi dresses, oversized fur cuffs and of course heavily embellished dresses- wouldn't be A/W without!!
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