Trend Booklet Development

It's been almost two weeks since we were briefed about creating a trend booklet for perfume advertising. I have to admit that at first it was very daunting0 researching and creating a 12 page booklet in a matter of weeks is something that I've never done before. I felt slightly more at ease knowing that I am capable of using Adobe InDesign after using it in college to create my final piece for FMP however this meant I knew how much time and effort had to go into using this software to get a professional result.

I started my research with magazines. Flicking through every magazine I have in the piles of them in my bedroom from the Telegraph magazine to LOVE. This was a tricky way to categorise as some magazines I don't want to tear out but I have kept note of lots of the trends in my workbook. I also took a trip to Debenhams and John Lewis to take some photos of bottles to see what innovative ideas brands had come up with, but this was difficult as not many high street brands are trying to be different, they're just trying to sell. So I headed to Pinterest and searched '2015 perfume ads'. This quickly showed lots of new perfume adverts which I could start to categorise by saving photos in folders. After searching back to 2014 ads too, I had 7 folders full of photos that I am confident in being strong trends in the perfume industry right now or in the near future; Chemical Bottles, Illustrated back drops, Mediterranean lifestyle, Unisex scent, Music loves fashion, personalised bottle and new beauty.

From creating a mock booklet through inspiration of magazines and online zines, I was then able to start laying out the photos. We started this in this week's IT session and I found it really helpful having the hour with help from Matt and Tim who were reassuring of the work. This allowed me to confidently go away and spend hours, and I mean hours and hours moving, cropping and adding to the booklet.

I've almost finished now. I would share but I would rather share when it's 100% finished. There's a few bits that need tweaking but I'm told we will be helped with that this week in preparation for hand-in on Thursday! So far I'm pleased with my development of the trend booklet. I really used the FCP process to research, plan and create something that I'm proud of. The more I work on Adobe software, the more I am learning and I'm starting to think that I would like a career in the area of the industry, but we will see how the rest of the degree goes!

Here's a clip of a Pinterest board I have taken a lot of design inspiration from:

View my Pinterest here